Here at CSDPrint we are very fortunate to work with a number of leading high street brands. These very busy retailers need a print partner who is able to produce a large range of digitally printed point of sale materials, to the highest quality but who can also be relied upon to make sure all the right items, get to the right stores, at exactly the right time.
Brief:
We have been suppliers to leading outdoor leisure wear brand Craghoppers for many years and during that time we have completed lots of complex fulfilment assignments for them. However, during the current pandemic our tenacious fulfilment team excelled themselves making sure that thousands of Black Friday and Christmas point of sale graphics reached their destinations safely despite the different lockdown restrictions nationwide.
Challenges:
Craghoppers needed their latest campaign window and ceiling promotional posters, point of sale displays and swing tickets delivering to 140 stores across the UK. Each store required a different combination of graphics depending on the size of the store and range of products stocked. A big job in itself made even more complex due to stores in Scotland, England, Wales and Northern Ireland all being affected by localised trading controls.
Our ability to collate, pack, dispatch and delivery check large, complex orders has been carefully honed over decades of working closely with multiple outlet businesses such as clothing retailers, automotive dealerships, trade counters and whole cash and carry operators. There’s no secret technique, it all comes down to being proactive and very organised!
