Leading luxury cashmere retailer Pure Collection is 15 years old. It started online and now also has eight boutiques, 30 concessions in John Lewis stores across the country and an outlet. The premium brand has built an enviable reputation for its stylish, top quality clothing.
Brief:
Pure Collection came to CSDPrint for help with their in-store marketing. They were looking for a hands-on print partner who would not only be able to guarantee exceptional quality but could manage all aspects of their requirements too – collating, dispatching, ensuring safe delivery and fitting at each boutique.
Challenges:
This is an intensive print project to manage because Pure Collection is highly proactive with its marketing. We print new campaigns each month including window vinyl graphics of various sizes and a full range of high-end internal point-of-sale materials.
The show cards, hanging graphics and posters we produce are absolutely top notch; we use the very best substrates and print finishes to make sure everything is up to the fantastic quality Pure Collection expects.
Collating, dispatch and delivery is carefully coordinated to ensure each boutique’s specific requirements are met. For example the boutiques vary in size and therefore need different configurations of materials in line with the number and size of their windows and display units.
Pure Collection has chosen prime high street locations in appealing shopping destinations such as York, Shrewsbury and Guildford and therefore deliveries and fittings need to be carefully co-ordinated, often out of hours, to avoid busy periods.
